When to use it
A character can present news, explain products, support learning and connect a series. Long-term consistency requires a defined vocabulary, pace, permitted topics and visual rules.
Deliverables
We agree the concept, personality, appearance, voice and pilot episode. A character guide can define clothing, backgrounds and tone. Episodes then follow approved scripts, with volume and frequency specified in the order.
What to prepare for an estimate
Describe the brand, audience, role, style, topics and platforms. Say whether the character needs to work in still graphics as well as video. Existing characters and identifiable likenesses require rights checks.
Terms and limitations
Perfect identity across every generated scene is not guaranteed; complex scenes are tested in the pilot. A virtual character must not be presented as a real independent customer with invented experience.
Common questions
Does the character need to look human?
No. A stylised mascot, graphic character or realistic host may suit the task. The choice depends on audience, subject and use beyond video.
Can the character appear in other materials?
Include those uses in design and rights requirements. Still illustrations, animation and interactive formats may need different source assets and production methods.
Tell us what you want to make. We will clarify the scope, rights and schedule before work starts.
Send an enquiry