INTO knowledge base

Practical guidance from the first brief to publication.

How to brief an advertising video

A practical brief covering goals, audiences, placements, scripts, assets and video acceptance criteria.

Goals, recurring formats, a pilot, publication scheduling and content metrics without viral promises.

Compare digital characters by on-screen identity, required materials and permission requirements.

Original music, libraries, AI and Content ID: questions to ask before releasing an advertisement.

Writing for listening, pronunciation, pacing, voice samples and synchronisation for human and AI narration.

Knowledge, authority limits, consent, flood protection and conversation checks before chatbot launch.

What to agree before cloning a face or voice: purpose, assets, publication, access and deletion.

How to define scope, versions, approvals, additional tasks and delivery.