Connect each format to a customer question
Start with questions the sales team hears: who the product suits, how it works and how to start. Give each question a separate piece. An avatar series could cover choosing a character, preparing scripts, checking pronunciation and comparing an avatar with a clone.
Build a practical planning table
Useful columns are topic, audience, goal, format, assets, owner, draft date, publication date and approval status. Account for expert time and asset availability. Four ready episodes with a realistic schedule are more useful than forty topics without production capacity.
Review the pilot and platform versions
Early pieces test pacing, clarity and production workflow. A long conversation can become several standalone clips, but each needs context. Avoid automatic crops: important objects, faces and captions can disappear.
Evaluate against the goal
For awareness, review reach and completion; for product explanation, retention and relevant questions; for enquiries, clicks and contacts. Agree a review period and data sources. A weak episode calls for checking the topic and presentation rather than promising the next one will go viral.
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