Vertical videos: Shorts and clips

A short video series explains a product over time and tests different topics. We plan clear recurring formats such as customer questions, demonstrations, common mistakes and use stories, without promising a viral hit.

When to use it

Suitable for expert channels, product launches and regular publishing. We can film new material, repurpose a webinar or use an approved AI host. Every episode should make sense independently.

Deliverables

Deliverables are an agreed number of clips, each with an opening hook, central point and call to action. The brief defines duration, covers, titles, captions, safe areas and exports. Publishing and channel management can be scoped separately.

What to prepare for an estimate

Share topics, goals, audience, platforms, source recordings and tone references. For repurposed content, identify useful segments and confirm source rights. A pilot series is a practical starting point for reviewing audience response.

Terms and limitations

Platform duration limits and rules vary and change, so we check them before publishing. Consistency supports testing but does not guarantee reach or sales. We agree metrics and a review period beforehand.

Common questions

Can a webinar become short clips?

Yes, if the recording has useful standalone segments and sufficient quality. We add context and captions after checking access to the source and permission to use it.

How long should each clip be?

It depends on the content and placement. Start with one clear point, choose a duration and check current platform requirements. There is no universal one-minute limit.

Related practical guide →

Tell us what you want to make. We will clarify the scope, rights and schedule before work starts.

Send an enquiry