Music, jingles and sonic branding

Sound can make a brand recognisable without a screen. A sonic logo, a sung jingle and a background composition serve different purposes. We choose a format for the placement and brand personality.

When to use it

Uses include video ads, podcasts, channel intros, presentations and events. Duration, transitions and space for speech matter. References communicate mood, rather than requesting a copy of someone else’s melody.

Deliverables

We agree the musical idea, instrumentation, tempo and structure before arrangement, mixing and mastering. Full tracks, short stings, loops, stems and WAV/MP3 exports are included according to the order.

What to prepare for an estimate

Describe the brand, mood, platforms, duration and any vocals. Share the video or edit if music needs to follow on-screen events. Specify territories and planned uses because they affect licensing.

Terms and limitations

Usage rights depend on the music’s origin, performers and tools, including AI. Exclusivity and freedom from Content ID claims are not automatic. We agree the rights and supporting documentation before payment.

Common questions

How does a jingle differ from a sonic logo?

A jingle usually contains a musical phrase, sometimes a name or slogan. A sonic logo is a short recognisable motif. One theme can support multiple versions.

Can I receive an instrumental version?

Yes. Instrumentals, short stings and stems can be included in the order. Specify them before mixing so the right files can be prepared.

Related practical guide →

Tell us what you want to make. We will clarify the scope, rights and schedule before work starts.

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